Solutions

 

Many business leaders ask: Who are my best and most profitable customers and how do I keep them happy and recurring (“loyalty”)? Also, how do I maximize their short and long term value (“wallet-share”)? If we lose them, how do I get them back? Who and where are similar customers and how do I affordably bring them into our business? Finally, am I offering the best mix of products/services and prices relative to my customer audience, sales goals, and competition in a specific store or location?

RedGiant’s Business Analytics solutions help answer these questions in a fact-based, defensible manner. Our solutions focus on optimizing Customer Relationships and Marketing Strategies, Market Penetration and Competitor Analysis, as well as Sales Territories and Routes. In addition, we provide solutions for Store/Facility Site Location and Floor Space Optimization as well as Customer and Address Master Data Management.

AN Innovative ANalytics Platform

Our customer and marketing analytics solutions are driven by a cloud-based software platform that automates much of the difficult process steps of Business Analytics while delivering reliable and accurate results.

The platform not only provides automated data intake and management but also the ability to create intuitive Business Intelligence reports and share them with others as custom dashboards. In addition, powerful and automated predictive modeling capabilities are provided that use every day business and marketing language to facilitate model setup, execution, and refresh. Streamlined model management allows users to easily test the validity of their models and automatically version and store model definitions and results over time.

The platform offers a complete set of tools for Customer and Marketing Optimization - specifically Marketing "Budget", "Media", and "Contact" Optimization. It also incorporates location-based data and geographic analysis (Spatial Intelligence™) to further enhance analytic insight. This is, for example, increasingly being used by retailers along with social media to refine customer marketing offers based on location and location-based market information to improve response rates.

Flexible and Affordable Access

RedGiant's analytics platform and related solutions can be consumed by clients in one of three ways:

Analytics Software as a Service (ASaaS™) - puts the full range of powerful, data driven insights into the hands of decision-makers and analysts without the need for a PhD in statistics or huge internal investments in systems and technology. Hosted by RedGiant, ASaaS provides a full suite of interactive, subscription-based analytical capabilities as well as the ability to self-manage user access and privileges.

Applied Analytics as a Service (A4S™) - provides "fully outsourced", subscription-based analytic insight to those businesses not capable or interested in investing in the internal execution of a business analytics strategy.A4S leverages our analytic talent, industry domain expertise, and premier technology so the client does not have to incurr large upfront and ongoing costs for implementation, execution, and system support. It uses the client’s own data as well as commercially available geodemographic, psychographic, consumer expenditure and customer buying behavior data (depending on client needs). Read More...

Analytics as an Appliance - delivers the same suite of interactive, subscription-based analytical capabilities available under our Analytics Software as a Service offering, but as an Appliance that can be deployed within the client's network or data center. Also available on a subscription basis, RedGiant provides external technical support and, if needed, A4S like analytics execution services.