Market and Site Location Planning
We have all heard the axiom that the three most important
criteria in a real estate decision are "location, location,
location." While on point, fully exploiting the power of
location is not that simple. There are many factors that affect
the “best” location and the decision making process can be far
more involved and analytical than it would appear. For example,
the revenue generated by a retail store is significantly
influenced by trade area demographics, socio-economics,
psychographics, proximity to competition, transportation
facilities, associated customer preferences and travel times,
and many other cultural and physical landscape features and
relationships. Coupled with other factors such as employee drive
times and the supply chain, all are strongly driven by location
and locational relationships.
As a result, decisions about where to place a store, a
manufacturing facility, a service center, or distribution point
are very often multi-faceted and complex. Decisions around
placement of multiple facilities to optimize service delivery
and accessibility within a market or service area are even more
complex. RedGiant offers market and site location planning
solutions that are tailored around clients’ specific needs and
circumstances.
For retailers, our solutions aim to help locate,
relocate, or decommission the right stores in the right markets
and also to help define the best mix of products and
marketing/promotional strategies to acquire, retain and grow
customer loyalty and wallet share. For consumer goods companies,
our solutions aim to help define the optimum number and location
of distribution facilities that best serve an established or
growing retail partner network or in support of direct
residential delivery. Given the large fixed and variable costs
to maintain and operate facilities, the layout of the facility
network is very important. Similarly, demand factors and revenue
potential also put heightened importance on an optimal
configuration.
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