Introducing Applied Analytics as a service (A4S)
Applied Analytics as a Service – A4S – Changing the
Way Businesses Make Decisions
Using Business Analytics can be a powerful tool to create a real
competitive business advantage. The value of Business Analytics
is quantifiable. There are many case study examples that have
shown a return on investment (ROI) ranging from 55% (customer
analytics) to 145% (predictive analytics) to 277% (financial
management).
While impressive, this return on investment is premised
on the traditional way of delivering analytics – hire
consultants; purchase software and hardware; build and maintain
a highly specialized information system; hire new or train and
redeploy existing staff to manage and execute analytics; build
and maintain analytic models; and deal with the inevitable
change management. The traditional approach to adopting business
analytics is complex, costly, and very time consuming.
A4S Overview
A4S is a unique and effective way to deliver competitive
advantages of analytics without the complexity, cost, and time.
Rather than building and supporting the needed expertise and
systems internally over time, the A4S solution provides
actionable insight and content via hosted technology, analytical
expertise and methods, and business domain expertise.
The A4S process works like this. We source client data
directly and securely from their business systems. We prepare
and enhance the client’s data for analysis, including, where
appropriate, supplementing it with value added data. Using our
proprietary models and methods (which include spatial
intelligence) we analyze client and value added data. Analytic
outputs and insights are delivered to clients via secure web
based reports, dashboards, and data and application services. In
addition to delivering content, we manage all of the information
systems components. Similarly, we test, maintain, enhance, and
refresh the statistical and spatial analytical methods and
models. A4S services typically are provided on a subscription
basis with a defined schedule and scope. Clients can also
request analytic services on an ad hoc basis and as their needs
warrant.

Clients need only provide access to their business data
and insight to their unique business circumstances. Built on a
subscription or transaction based fee model, A4S delivers highly
impactful content to clients in a very convenient, predictable,
and cost effective way. The exceptional value of the A4S model
helps clients realize a return on investment quickly because
analytic content and insights can be delivered in weeks, not
months or years.
Client Benefits of A4S
- Rapid deployment, use,
and return on investment
- Client specific
business analytics content that will drive decision making and
profitability
- Cost effective access
to premier analytic talent
- Cost effective and
optimized access to premier technology
- An incremental and
predictable cost structure
- Minimal technical and
operational risk
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